This is a billboard from Khartoum, Sudan advertising a weight loss center and gym. There are more and more of them popping up around the city, in a country and society which traditionally valued a woman's plumpness.
Welcome to a changed Khartoum. At least in terms of what women want to look like, and how much they want to weigh.
Thin is in, and that's a complete departure from tradition.
So, what happened and why are Sudanese women changing?